The advice strikes me as sensible (more plants, fewer animals, whole grains... you know the drill) and the book is well-written. One thing I especially liked was Bittman's easy-breezy approach to cooking, which mirrors my own. Cook up a mess of quinoa! Eat a bunch of it, throw the rest in the fridge and eat it later! Put on a pot of beans, because beans are always good. Make some stock- don't sweat the ingredients, just toss in some real food and simmer it. Yeah. Sensible. The recipes were appealing, but nothing leapt off the pages at me. In short, nothing you don't already know, if you've paid any attention to the whole foods/slow foods/locavore movement in the last several years, but a nicely balanced approach with personal anecdotes and easy to follow recipes.