I'm a little older than the Gen-X target demographic, but I remember many of the cultural touchstones presented herein. I wasn't particularly fond of the authors' bland assumption that all persons raised during this time frame felt the same as they did about all the products. And fatally, they misused flaunt. There were some reminders of things gone forever, like Lemon-Up, my favorite shampoo ever. And the roll-on flypaper lip gloss. And the wonderful, evanescent tiny Dawn dolls. But mostly this book, like many of the trends of yesteryear, has been rendered irrelevant by the internet.