Nothing too new or surprising here. Lindstrom is a little too fond of the expression "more than you can imagine." I can imagine plenty, when it comes to marketing, and my deeply cynical imaginings are rarely wrong. So, yeah- you are being marketed to every second of your life, unless you live in a cabin in the unspoiled woods. Speaking of the unspoiled woods, I thought a lot about Ma Ingalls while I was reading this- I wonder who marketed what to the pioneers, and what brands were popular, and why. I know there are brand names scattered through some of the other period fiction I've read, but offhand, I don't remember any from the Little House series.The writing here is pedestrian and the concepts interesting but familiar.