I found this book both facile and deeply disturbing. Fine struck me as a whiny, yuppie with at best a half-assed commitment to the environment. I didn't like the tone, I didn't like the way he went about his alleged conversion, and I found most, if not all, of his conclusions completely flawed. I suspect that if I had read this before I was eyeball deep in the stunning, life-altering What We Leave Behind, I might have judged Fine more leniently. Fine's changes are superficial and don't address the fact that the cultural model itself is what's in need of dismantling. If Fine is an example of what we think we need to do to save the earth, we are in even worse shape than I feared.