The chatty, flip tone was jarring next to the science. There was an irritating folksy tone throughout, that for me, made it difficult to sift out the fascinating information inside. There was also a threat from Hostess hanging over every word, so that Ettlinger was forced to say over and over that these ingredients are similar to what may be in Twinkies but there is no independent confirmation & so forth. Sounds like Hostess' lawyers have sharp teeth, indeed.